INTERVIEW TIPS - Ace Your Next Job Interview: The Smartest Questions To Ask
Posted 14th May 2025 • Written by Julia Korn on forbes.com • • • • • •
When an interviewer asks, ”Do you have any questions?” at the end of your conversation, your answer should always be yes. Too many candidates miss this opportunity, and research shows that asking smart, strategic questions makes you more memorable and increases your chances of getting hired. Why? Because the right questions do more than fill time— they showcase curiosity, confidence, and critical thinking. Here’s why asking questions in an interview isn’t just polite— it’s strategic.
It Proves You’re Engaged and Interested.
People who ask thoughtful questions—especially follow-ups—are seen as more engaged and likable. But don’t just ask anything. The ideal questions are specific, tailored to the company and role, and show that you’ve done your homework. Instead of passively nodding along, show genuine curiosity about how you can contribute to the team.
It Helps You Stand Out From Other Candidates.
Most candidates let the interviewer do all the talking. That’s a mistake. Interviews should be two-way conversations, not one-sided interrogations. Asking smart questions signals initiative, enthusiasm, and strategic thinking— all traits that hiring managers love. Plus, it helps you gather key insights about the role and company culture.
It Shows Critical Thinking and Cultural Fit.
The smartest person in any room is the one asking the best questions. Coming prepared with strategic questions proves you’re analytical, thoughtful, and a strong fit for the company’s way of thinking. It also saves the interviewer the legwork of deciphering your problem-solving skills. Often, asking smart questions at the end of your first few interviews can increase your chances of making it to the next round.
It Gives You Valuable Information to Make a Decision.
The goal of asking great questions is not just to make a positive impression on your potential employer. It’s also to gain the valuable answers you need in deciding your future employment. Half of all employees leave jobs to escape bad leadership. Asking the right questions in the interview can help you spot red flags early and assess the company’s environment, culture, and expectations— before you commit to the role. You’re not just trying to get hired anywhere; you’re making sure this is the right career move for you.
Company Questions
Company questions signal that you’re genuinely interested in the company— not just any job in the industry. They also help you understand how your role would fit into the bigger picture of the team dynamic.
Consider the following as examples:
“What’s the vision for this team in the next 6-12 months, and how would I contribute?”
“What’s the #1 quality you’re looking for in this hire— and why?”
“I read that [X] happened at the company last month. What was your team’s role in that?”
Industry Questions
Industry questions show you think beyond the role and are invested in the industry’s future and sustainability. Use discretion based on your field.
Consider the following as examples:
“What trends or challenges do you see shaping this industry over the next few years?”
“How does this company stay ahead of competitors?”
“What skills do you think will be most valuable in this industry over the next decade?
And before you go? Always ask about next steps. Get clarity on the hiring timeline so you’re not left in the dark.
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