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Supply Chain Job - Global Marketing Insights Manager 

  •  up to £275 p/day PAYE or £361p/day umbrella (inside IR35)
  • Temporary
  • Greater London
  • Ref: 21186

Your New Job Title: Global Marketing Insights Manager         

Your New Daily rate: up to £275 p/day PAYE or £361p/day umbrella (inside IR35) * equivalent of up to £72k pa.
Duration: Until 16/10/2022
Location: Weybridge, Surrey/WFH
Start date: ASAP
Working hours: 37.5 hours per week
Job posting ID: JP93316

Who you'll be working for: Our client, a major FTSE100 business, are looking for a Global Marketing Insights Manager.

Your daily work:

As a Global Marketing Insights Manager, you are responsible for delivering global performance measurement programs for Expert sales and marketing across Consumer Health categories. You manage the provision of “lag” data, metrics and KPIs that inform future programs and development for the global Expert function across content, channels & conversion and tech solutions. You support decision-making in the global and local Expert leadership teams by ensuring the quality of measurement. 

  • Own a basic understanding of the business environment for the 4 consumer health categories and the Expert strategy for each.
  • Support the development of strategic expert foundations including Expert Recommendation Journeys and expert task maps by ensuring timely, comprehensive and excellent quality performance insight is available for Expert teams.
  • Identify opportunities to transfer performance learnings across expert audiences, Consumer Healthcare categories and programs – signalling potential synergies and learnings across categories, brands or markets.
  • Lead the day-to-day management of research agencies to provide the overall Expert performance measurement program delivery, quality and necessary clarity of interpretation of data, depth of learning and additional analytics as required, to drive Expert strategy and tactics. 
  • Enhance the global-to-local connection in the performance measurement area, working in close partnership with the Expert Activation & Capability team to do this.
  • Recommend opportunities to strengthen or adapt performance measurement approaches based on changing business needs or new methods available, to better deliver insights.
  • Partner with stakeholders within Expert BIA and across the global Expert organisation to identify performance measurement requirements across content, channel & conversion and tech initiatives
  • Support data integration and change management programs in the Expert performance measurement space
  • Propose supporting initiatives or research frameworks to complement standardised quantitative measurement programs, to better drive activation of Expert programs
  • Develop, with support, learning and capability programs for Expert performance measurement for the CBIA and Expert organizations. Ensure digital self-service methods are available, scale-able and supported.
  • Partner with Expert analytics, data transformation and Expert tech functions to integrate performance measurement data in reporting tools, driving visibility and access to data and improved connections between data sources.

 

The skills you need to succeed: 

  • Proven experience in managing large quantitative Insights and/or analytics projects,
  • Demonstrable project management skills and some experience of working with data analytics, even in the context of quantitative ad hoc projects
  • Previous insights experience of healthcare / healthcare professionals a plus but not essential 
  • International OTC / FMCG experience gained either on client- or agency-side
  • Experience of and ability to work in a dynamic business context with rapidly changing information and priorities
  • Hands-on experience with a range of learning/ insight methodologies including through data analytics, digital methods and tracking studies preferred
  • Experience of working across multiple markets and cultures through in-market and regional or global roles.
  • Role requires strong project management and interaction with many local markets and different functions across the organization.
  • The role requires strong foundational knowledge and technical skill in research project management and with some insights / research subject matter expertise.
  • Role will be executing a significant program within the business – therefore previous experience or exposure to similar projects, project scale and managing interactions across teams and borders will ensure business success. 
  • Experience managing multi-country, complex tracking studies or data sets
  • Experience working with cross-functional regional or global teams.

 

*Please note this Umbrella rate is the amount payable to Umbrella company - this does not represent what you will actually receive from the Umbrella company

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We would be grateful if you could send your CV as a Word document. If your application is successful, you will be contacted within 7 days. We regret that due to the high volume of applications we receive we cannot provide feedback on individual CVs. Please note that we can only consider candidates who are eligible to work in the UK and are able to provide relevant supporting documentation.

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