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Your New Job Title: Mandarin speaking Senior GTM Specialist-Reading

The Skills You'll Need: Mandarin, GO-TO-MARKET, product launch 

Your New Salary: Up to  £65k, depending on experience

Office based 

Perm 

Start: ASAP

Mandarin speaking Senior GTM Specialist-Reading - What You'll be Doing:

Core GTM Responsibilities​

Market Entry Strategy Design​

• Assist in developing end-to-end product launch plans, including market selection, pricing strategies (channel/promotional/regional pricing structures), channel planning, and promotion timelines
• Conduct deep analysis of UK/Ireland market demands to identify product differentiation points (e.g., technical advantages/scenario-based solutions)
• Develop competitive benchmarking models and produce sales toolkits (product USPs/KSPs, competitive comparison guides, user case libraries)

Cross-Department Collaboration & Resource Integration​

• Lead GTM processes by aligning resources across R&D, supply chain, marketing, and sales departments (e.g., marketing strategies, campaign scheduling)
• Design product training systems covering technical parameter explanations, scenario-based sales guides, and potential after-sales issue avoidance
• Coordinate with HQ for product localization (e.g., firmware version iterations, packaging compliance verification)

Product Lifecycle Management​

• Monitor KPIs (product ratings, return rates, sales volume, market share) to dynamically adjust GTM strategies
• Collect end-user feedback and analyse market/competitor trends to drive next-gen product requirements

Engineering Support Responsibilities​

• Execute product reliability testing (competitive product comparative testing/household environment testing).
• Provide pre-sales technical proposals (e.g., home network employment/security recommendations) and post-sales troubleshooting
• Submit localization improvement suggestions (software/hardware features, installation guidelines, certification compliance)

Mandarin speaking Senior GTM Specialist-Reading - The Skills You'll Need to Succeed:

• 3+ years in smart hardware GTM roles with full participation in ≥2 product launch projects
• Experience in cross-time zone collaboration (China HQ + European markets).
• In-depth understanding of smart home/networking technologies and products.
•  Strong analytical, self-learning, and problem-solving skills.
• Ability to work in a collaborative team environment.
• Valid driver’s license.

Preferred 

• Proficiency in GTM methodologies
• Relevant technical certifications in ICT
• Fluent in Mandarin (written & spoken)

Please follow us on Linkedin: https://www.linkedin.com/company/people-first-team-china

We would be grateful if you could send your CV as a Word document. If your application is successful, you will be contacted within 7 days. We regret that due to the high volume of applications we receive we cannot provide feedback on individual CVs. Please note that we can only consider candidates who are eligible to work in the UK and are able to provide relevant supporting documentation.

People First is committed to increasing diversity, and maintaining an inclusive workplace culture. We welcome applications from all qualified candidates regardless of their ethnicity, race, gender, religious beliefs, sexual orientation, age, marital status or whether or not they have a disability.

People First (Recruitment) Limited acts as an employment agency for permanent and fixed term contract recruitment and as an employment business for the supply of temporary workers. Please note that by applying for this job you accept our Terms of Use and Privacy Policy which can be found on our website.

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